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Blue Chip Foundation Campaigns


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2 Million Community Health Workers (2mCHW)

The three core goals of sustainable developmentending poverty, ending exclusion, and protecting creation—demand the activation of universal ethical principles including human dignity, social justice, the common good, and shared well-being. As Laudato Si’ demonstrated, common ethical concerns of the major world religions helped the world to adopt common goals for our “common home,” most notably the Sustainable Development Goals (SDGs). Yet this initial synergy among religious, social, and political leaders needs, for its full realization, a renewed orientation of values and ethics in relation to seven unprecedented challenges.

What
We Do

The 2 Million Community Health Workers (2mCHW) initiative is a health services program that provides health care services and training to areas in the developing world with little or no access to healthcare professionals. Community health workers are selected to serve within the communities in which they live. The initiative’s design minimizes cost and enables rapid program deployment. The 2mCHW initiative expands the one million Community Health Workers (1mCHW) campaign. This initiative is a more comprehensive program that meets the broader health targets set by Goal #3 of the  Sustainable Development Goals (SDGs).

The 2mCHW initiative is a sustainable health model providing a “demographic dividend” that accelerates economic growth, improves health care access, and health outcomes. The initiative also enhances productivity within communities and supports inclusive social development by providing job opportunities for women and youth.

Community health workers fulfill human resources and health infrastructure gaps for the communities they serve. Operating as the essential link between higher cadre health professionals and their communities, the workers provide preventative and other healthcare solutions aided by mobile smartphone technology and other communications infrastructure. The skilled medical professionals that have been historically necessary for providing these solutions require lengthy training, expensive educational coursework, and reside primarily in urban and developed areas.

Who Cares I Do Campaign

A message of kindness and caring for the world.

The “ Who Cares? I Do ” campaign brings together artists, companies, platforms, and partner organizations to spread a message of hope and understanding to the subject of bullying.


While we regularly associate the term “bully” with students, a bullying comes in many forms and at all ages. Most adults and children alike have a personal story to be told centered on the subject of bullying. The “ Who Cares? I Do ” campaign shifts the focus from being a victim to being an allie with a message of proactive unification human connectedness.


By sharing the message of mutual respect and care for one another, lies the potential for a positive conscious shift that the world hungers for now more than ever.


A group of people wearing masks are standing in a line.
A black and white photo of a woman with a smiley face on her face
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