Who Cares? I Do

Global bullying Campaign for Caring

A message of kindness and caring for the world.

The “Who Cares? I Do” campaign brings together artists, companies, platforms, and partner organizations to spread a message of hope and understanding to the subject of bullying.

While we regularly associate the term “ bully ” with students, bullying comes in many forms and affects people of all ages. Most adults and children alike have personal stories centered on the subject of bullying . The “ Who Cares? I Do ” campaign shifts the focus from being a victim to being an ally, promoting a message of proactive unification and human connectedness.

By sharing the message of mutual respect and care for one another, the campaign aims to create a positive conscious shift that the world hungers for now more than ever. This initiative encourages everyone to take a stand against bullying by becoming allies and supporters. It emphasizes the importance of understanding, empathy, and kindness in our interactions with others.

Through the collaboration of various artists, companies, platforms, and partner organizations, the "Who Cares? I Do" campaign seeks to foster a culture of inclusivity and support. By highlighting the stories of those affected by bullying and promoting a message of hope, the campaign aspires to make a lasting impact on individuals and communities, encouraging a world where everyone feels valued and respected.

The Idea

The creation of the music short film “ Who Cares” leads the campaign with its global release.

The campaign will seed the conversation through existing relationships to permeate the message that people care and get people engaged in speaking to what they each care about.

Who Cares I Do Campaign with Paul McCartney & Emma Stone

Who Cares Campaign with Paul McCartney & Emma Stone

The Idea

The creation of the music short film “Who Cares” leads the campaign with its global release.

The campaign will seed the conversation through existing relationships to permeate the message that people care and get people engaged in speaking to what they each care about.

Surpised woman expression with vibrant makeup

Artistic Monochrome: Person in black & white attire with abstract headpiece.

The Plan

Written by Paul McCartney, “Who Cares” was inspired by the subject of bullying with the re- affirming message that someone out there cares, including Sir Paul. “You can stand up to a bully and laugh it off, Who Cares? I do.”

The music short film will be covered by global press when released in December of 2018 as a first step in initiating conversation.

Watch the Video

The Plan

Written by Paul McCartney , “Who Cares” was inspired by the subject of bullying with the re- affirming message that someone out there cares, including Sir Paul. “ You can stand up to a bully and laugh it off, Who Cares? I do .”

The music short film will be covered by global press when released in December of 2018 as a first step in initiating conversation.

Watch the Video

Who Cares I Do Campaign, Paul McCartney standing in front of a black and white swirly statue

The Partners

Creative Visions will function as the liaison between the various partners as well as spread the campaign to new entities desiring to jump on board.

Subtractive is a Santa Monica based production company that produced the music film “Who Cares” in partnership with MPL Communications. They will also be responsible for creating the various assets and behind the scenes short as well as social media assets.

Facebook and Instagram are committed to making a global “Who Cares? I Do” overlay for profile pictures, FB & Instagram stories. They are also working on potential integration for new technologies they are developing for their social media platforms.

Kodak Film was instrumental in the production process and has also offered funds for a premier event along with media buy inventory they are committing to promote the project & the campaign.

Gray Advertising is leaping on board to utilize their global strategies centered around traditional and social media management for the campaign.

Capitol Records will be the entity releasing the music short film “Who Cares” and will participate in the promotion and awareness of both the music film and the campaign.

The Artmeis Rising Foundation has come on board to underwrite a portion of the campaign through a generous donation to Creative Visions.

The Ask

The campaign seeks additional funding and partners to cover production of assets and the running of the campaign for 6 months. The leadership of the campaign is not drawing a salary from these funds.

We aim to make this a “zero ad buy” campaign asking entities to donate their media buys to the campaign for end of the year giving spirit.

The Return

We are offering an on screen Executive Producer for the person or entities that answer our ask for a remaining $ 100,000.00 USD.

Inclusion on any events and or awards generated by this campaign.

Inclusion on press where appropriate

A great feeling that we have made a positive impact in time that we all need it most.

The Ask

The Who Cares I Do campaign seeks additional funding and partners to cover production of assets and the running of the campaign for 6 months. The leadership of the campaign is not drawing a salary from these funds.

We aim to make this a “zero ad buy” campaign asking entities to donate their media buys to the campaign for end of the year giving spirit.  