Blue Chip Foundation, with the invaluable help of Sir Paul McCartney, Academy Award-winning actor Emma Stone, and a handful of other nonprofits is thrilled to be part of a nationwide anti-bullying social media campaign called “Who Cares? I Do.” The Who Cares? I Do campaign kicked off with McCartney and Stone’s delightfully positive, affirming musical short that inspires youth to stand up against bullying and negativity.
#WhoCaresIDo is backed by Blue Chip Foundation, Creative Visions, Artemis Rising Foundation and other organizations whose missions are to effect positive social change. Facebook and Instagram, Kodak and Capitol Records are also part of the campaign.
“My hope is that if there are kids being bullied – and there are… Maybe by listening to this song and watching this video, they might just think it’s not as bad… that it’s the kind of thing you can just stand up to and laugh off and get through,” says McCartney.
McCartney wrote the song to send a clear message to bullies and their victims. In the video, he plays a hypnotherapist-slash-meteorologist who helps Stone deal with constant external pressures. To illustrate the point, Stone’s character is repeatedly assailed by swords, suffocating crowds and more – and McCartney’s character sings, “Who cares? I do” to help her through.
The campaign’s goal is to give people the tools they need to learn how to treat others compassionately.
“Millions of people around the world feel silenced, subjugated, bullied… and believe that no one cares,” says Kathy Eldon, founder of Creative Visions.
McCartney says his inspiration for the song was the sisterly relationship between singer Taylor Swift and her fans.
“I was actually thinking about Taylor Swift and her relationship to her young fans and how it’s sort of a sisterly thing,” said McCartney. “And I was imagining talking to one of these young fans and saying, ‘Have you ever been bullied? Do you get bullied?’ Then I say, ‘Who cares about the idiots? Who cares about all this? Who cares about you? Well… I do.'”
You can learn more about the campaign and take action here.
“Most people associate the term ‘bully’ with students – but it comes in many forms and it occurs across all age groups. Most people have a bullying story, but this campaign shifts the focus from being a victim to being an ally,” says Blue Chip Foundation founder Jennifer Gross.
Blue Chip Foundation is committed to improving the lives of millions of people across the world through a number of initiatives, including the Who Cares? I Do campaign, Ethics in Action, The Peace Project, 2 Million Community Health Workers and more.
